CHAPTER 8

Reading

What is marketing?

1.      Give the statements the signs True (T) or False (F)

1)      F

2)      T

3)      F 

4)      T

2.      Yes, I am right.

3.      Activities

1)      Stage 2

2)      Stage 4

3)      Stage 1

4.      Stage of marketing

1)      Stage 2

2)      Stage 3

Vocabulary

Marketing terminology

Match number from 1 until 9 and alphabet a until i

1 with c

2 with g

3 with d

4 with e

5 with f

6 with i

7 with b

8 with a

9 with h

Listening

Analysis your product

1.      SWOT is stands for Strengths, Weaknesses, Opportunities, and Threats.

2.      She discussed about 4 aspects of marketing, there are

1)      S

2)      O

3)      T

4)      W

3.      Give tick to the features that mentioned below:

1)      Strengths there are numbers 1, 2, 4

2)      Weaknesses there are numbers 1 and 4

3)      Opportunities there are numbers 1 and 3

4)      Threats there are number 2

Listening

Promotion in tourism

The answers for number: 1 and 2.       

1)      Price

2)      Place

3)      Promotion

4)      Direct

5)      Personal selling

3.      The promotion that Jean mentioned directly there are; number 1, 2, and 3

4.      Write True (T) and False (F)

1)      F

2)      F

3)      T

4)      F

Pronunciation

1.      Match the words

1 with d

2 with f

3 with j

4 with b

5 with k

6 with a

7 with g

8 with h

9 with e

10 with i

11 with c

Vocabulary

The language of advertising

1.      Match the slogans with the pictures

1 with c

2 with b

3 with d

4 with a

2.      Nice means bagus.

3.      If the company or in adverts change the word “nice” to the others/ synonym that is okay. Because in language there are many synonym words,

4.      Match the adjectives

1 with f, m

2 with d, i

3 with c, j

4 with e, k

5 with h, l

6 with a, g

7 with b, n

5.      The best adjectives for advertising text

1)      historic

2)      economical

3)      innovative

4)      modern

5)      enormous

6)      gorgeous 

Reading

Promotional techniques

1.      what kinds of techniques that used by 4 activities:

1)      North-east England uses competitions

2)      Hong Kong uses discount prices

3)      Rio de Janeiro uses adverts and reports in the media, displays and exhibitions, posters.

4)      Languedoc uses adverts and reports in the media.

1.      Complete the statements

1)      cheapest

2)      highest

3)      most original